New The Production Process

Each Nroda Eyewear piece is expertly adorned by hand. 

Our team of jewelers in NYC spend hours soldering and plating our components in 24k gold and rhodium. 

Our design team curates crystal components from our vendors to be featured in the new collection based on upcoming trends, current Nroda Best sellers, and the direction and theme of the new collection. 

Frame shapes are selected based on fashion trends in clothing and eyewear, recent cultural shifts and Nroda previous best sellers. 

Themes are of course also influenced by trend forecasting, but more unique to Nroda are the inspiration that Samantha draws from for collections and individual pieces. One in a Million, for example, is inspired by Aaliyah's style, the elaborate crystal designs always radiate remebrances of Dynasty and the the Jamaican women of the Dancehall circuit